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| Song to Launch eFX, Matsushita Avionics Systems Corporation’s Revolutionary New Single-Aisle IFE/Satellite TV Solution |
| January 29, 2003 |
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Innovative low-fare airline to offer its passengers world-class IFE
New York (29 January 2003) – Song, Delta Air Line’s innovative new low-fare airline, announced today its selection of eFXTM, a revolutionary new single-aisle In-Flight Entertainment system from Matsushita Avionics Systems Corporation (MAS).
Song will be the world’s first airline to offer eFX, the most advanced IFE technology offered in today’s single-aisle air transport market. MAS is partnering with Song to offer passengers a unique complement of features at their seats, including personal video monitors with touch-screen technology and credit card “swipe” capability for revenue collection; digitally-streamed MP3 audio programming; VOD (video on demand), with a wide range of current movies for passengers of every age; 24 channels of onboard satellite TV; multi-player interactive games that allow passengers to play each other, even when they’re seated in different rows; MAS’ innovative new iXplor™ interactive moving map program with zoom capabilities and points of interest information; and connecting gate information broadcast to a passenger’s in-seat video monitor.
Additionally, eFX provides Song with the ability to integrate other innovative IFE services in the future, including in-seat Internet connectivity, SMS / email service, in-flight shopping and on-line product purchase capabilities.
According to Alan Pellegrini, Senior Vice President of Marketing and Operations for MAS, “We are very excited about eFX. State-of-the-art IFE features such as digital audio, video on demand, multiplayer games and connectivity are not usually found in the single-aisle market, but with eFX, even low-fare carriers will be able to offer innovative, flexible, cost-effective in-flight entertainment to keep their passengers happy – and coming back for more! We’re delighted that Song is launching the eFX revolution in single-aisle IFE.” |
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About Panasonic Avionics Corporation: Panasonic Avionics Corporation Panasonic Avionics Corporation is the world's leading supplier of in-flight entertainment and communication systems. Headquartered in Bothell, Washington, Panasonic Avionics Corporation employs approximately 2500 employees based in over 70 locations worldwide.
Panasonic Avionics Corporation is a subsidiary of Panasonic North America (PNA). Based in Secaucus, NJ, PNA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) and the hub of Panasonic`s US marketing, sales and service operations.
Additional information on Panasonic Avionics Corporation is available at www.panasonic.aero
Additional information on Matsushita Electric and Panasonic is available at www.panasonic.com.
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Contact:
Panasonic Avionics Corporation David Bruner, Corporate Communications
Telephone: (425) 415-9052 FAX: (425) 485-6175
E-mail: david.bruner@panasonic.aero |
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Copyright© 2006 Panasonic Corporation of North America. All rights reserved. |
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